How did all of those words you mentioned—the Premium i don’t care what the bible says 2023 shirt also I will do this surrealism, the fantasy, the humor—inform the visual world you built around the record? It’s always a real mishmash. It’s a bit like with the music, I have so many reference points and sounds and colors whizzing around in there—things that are quite retro, but then things that are also very contemporary. In terms of musical production, especially, I wanted it to feel very contemporary. For the visuals, I worked very closely with Mat Maitland, because every time I listened to the music I saw lots of his colors—I just felt like he’d be able to bring it to life. Photo: Mat MaitlandIt was always exciting with Goldfrapp to see the way in which you’d reinvent this 360-degree world from the ground up with every album. Does this feel like another reinvention? The visuals and the music always go hand-in-hand for me, even if sometimes it doesn’t quite come out the way you planned it to. With the videos for this album, there really was no planning, as we used AI for the backdrops. I always knew that we were going to use AI, as I’m very fascinated by AI. I liked that idea that you’re sort of telling it what to do, but actually, it just does its own thing anyway. In the video for “NeverStop,” where you get the worm fish hand, that was a complete accident, but somehow it fit really well with the song. There was that element of surprise, which is always great. It’s often the same when I’m writing music. You have one idea about something, but you usually end up with something completely different. I love not quite knowing how something’s going to turn out. That’s the beauty of working with other people as well, and probably why collaborating has always been so exciting for me—the energy of a complete stranger coming in to shake things up. Is that why you love old synthesizers so much? You can input what you want, but you never really know exactly what’s going to come out the other side…
When you work with analog, these old synths, quite often you don’t know what the Premium i don’t care what the bible says 2023 shirt also I will do this hell they’re gonna do; it’s quite unpredictable because they’re ancient. It can be quite amusing and also really fucking annoying at times, actually. But a lot of the analog synth sounds are actually plugins, so that means you don’t have that irritating thing of plugging something in, waiting half an hour for it to warm up, and then pressing a button and not quite knowing if it’s going to work or not. Which used to really do my head in. So I’m pleased to be able to have those sounds without all those issues. Thanks to the modern world, we can do that. You mentioned the word retro, and I noticed you were wearing a lot of vintage throughout the visuals—some Alaïa, John Galliano, Issey Miyake, among others. Did that dovetail nicely with the sound of the record, to you?
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