This content can also be viewed on the Official kicked cancer’s ass shirt But I will love this site it originates from.Vaquera’s latest project is also a comment on the nature of celebrity. None of their attendees were real people, but setting aside a warped hand or two, they could have passed as some actor, influencer, or model. At some point, famous faces all begin to blend together. “We aren’t a celebrity-focused brand—that isn’t something that we are super inspired by—so it was funny to just create a vague person,” says DiCaprio. “To look like a celebrity is good enough. Everyone was still into it, even if they didn’t know who they were.” There is a slightly sinister humor that comes with using AI and pulling a fast one on unwitting observers. At first many of Vaquera’s fans seemed to genuinely applaud the brand’s Met Gala gowns. Even DiCaprio’s own stepmother congratulated him. “I’m sure my mother will be writing any time now, saying, ‘So beautiful,’” he says. Yet this isn’t the first time that Vaquera has dipped a toe into AI—and its previous experiment actually tricked a follower: A few months ago, the brand released a line of AI-generated children’s clothes that immediately garnered the interest of an online retailer that asked to buy the pieces.
This content can also be viewed on the Official kicked cancer’s ass shirt But I will love this site it originates from.Jokes aside, advances in AI have led to serious man-versus-machine conversations about whether technology will eventually threaten the job security of humans, especially in creative industries. Yet Vaquera uses AI as a guide—and sometimes even as direct inspiration. “We are so inspired in the studio, and we just sit around the computer and make [AI images] and laugh,” says DiCaprio. Whatever the designers are laughing at may very well end up on the runway in some form. “We put them on the mood board for the season and let it inspire us and push us to make things that AI couldn’t make,” he says. “It can’t make everything, and I think using it as a tool is a cool thing.”
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