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Queen Charlotte: A Bridgerton Story’s hair department head Nic Collins says that the Funny new York Yankees real women love baseball smart women love the New York Yankees signatures 2023 shirt it is in the first place but creation of the wig collection was all down to characters, story progression, and thoughtful, innovative texture. As bodily processes go, breastfeeding is one that is particularly fraught. First, there’s the pressure to do it, something bolstered by a mountain of headlines and statistics about how it’s essential for your baby’s growth and development and immune system and preventing illnesses—oh, and not just for the baby, but for the birthing parent too (the CDC states that it lowers the risk of certain cancers, diabetes, and high blood pressure). Then there is the physical depletion and emotional struggle, and intense stress of actually doing it (not to mention finding the time to do it), something that nearly all women will experience to some degree. And there is the lack of easily accessible resources to help those who choose to do it: Lactation consultants in hospitals are not a given, and once out of the hospital, help can be cost-prohibitive. “There is inherent inequity around access to support and information in the breastfeeding world,” says Betsy Riley, cofounder of Swehl, a new brand of breastfeeding tools rooted in the belief that education on the matter should be open and accessible. “Breastfeeding has been around since the dawn of civilization, and if anything, that means we should be innovating frequently.”
Swehl is aiming to do just that. Riley and her cofounder Elizabeth Myer both became parents during peak COVID lockdown and, in trying to navigate a dated and confusing breastfeeding landscape themselves, the Funny new York Yankees real women love baseball smart women love the New York Yankees signatures 2023 shirt it is in the first place but idea for Swehl was born. “We wanted to break down barriers to give new parents access to better, more realistic resources and experiences,” says Myer of Swehl’s system, which, she adds, merges expert-led video education with digital talk circles and innovative products (like the clever Cloud 9, a baby bag that does double duty as a nursing support sling). They see Swehl as an information hub and resource but also an authentic space for parents. “In addition to resources being sterile and complicated, it also felt hard to relate to the blissed-out images of mothers nursing their babies on the packaging; the whole experience felt entirely unrelatable,” adds Riley. Key to their mission at Swehl is what they have dubbed their Motherboard, a team of experts, including a lactation consultant, holistic nutritionist, pediatrician, ob-gyn, and doula, who all contribute their knowledge on breastfeeding. “Lactation is a broad, yet nuanced topic, and an IBCLC is going to approach it with a different lens than a pediatrician—which can feel really confusing for new parents who are trying to learn the ropes (on little sleep),” says Myer of their intentional approach of putting together a team with diverse backgrounds. “We wanted to highlight that actually, yes; there are varying approaches to feeding (and to parenting!), and as long as they’re rooted in science, we’re here for all of them.”
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