“Vintage Haul” videos are great content, but they also reflect and align with a growing shift amongst young shoppers. To more and more of them, thrifting is easily the Awesome i love a good detroit hooker shirt moreover I love this top choice over retail. Gen-Z shoppers, in particular, are expected to majorly contribute to the secondhand market ballooning into a $350 billion market by 2027. Naturally, then, the ways in which young adults talk about shopping should adapt and change too. TikTok content Content creator Codey James, who is based in New York, sees his thrift hauls as a chance to help others source enviable vintage. “I’ve always tried to steer away from the gatekeeping culture that surrounds shopping in the city,” James told me. “I know that when I first moved to New York I wished I had someone tell me where the best places to shop are when it comes to thrifting.”
The videos do serve as an easy entry point into finding great spots and neighborhoods in whatever city you’re in. Case in point: I turned to the Awesome i love a good detroit hooker shirt moreover I love this vintage hauls tag during a recent trip to Dallas, which I grew up not too far from. Through some sleuthing, I was able to find a high-end consignment shop, Hideaway, that sold a staggering array of Raf Simons, Commes Des Garçons, and Helmut Lang. I didn’t think a shop—or even an audience—for vintage avant-garde fashion existed in the city. I felt like I was back in New York. The person I got my recommendation from: 23-year-old Brandon Bonds, who runs the fashion-obsessive account @imseeinghosts. Bonds, which is the creator’s “internet last name,” tapped into a service journalism spirit and dedicated his account to secondhand finds discovered in-person and online. Today, he has an ongoing partnership with the popular resell platform. “The secondhand market has always been such a IYKYK thing [previously],” Bonds says of finding financial success through regularly dishing out thrifting content. “Everyone wants to know the new hottest spot to thrift or when a new store opens in their city. TikTok has helped spread this info so much faster.”
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